Water Softeners & Filters was formed in the spring of 1998 by John McNulty after more than 23 years in the Water Purification industry. The focus of the company has been to provide the end-user with those hard-to-find water treatment products that most other companies do not carry or offer at discount price. John McNulty said, "When I opened Water Softeners & Filters, the market was crying out for a dependable supplier of replacement filters and water purification equipment. After spending more than two decades in this industry, and spending much of that time trying to find replacement parts and filters, I decided to become that supplier myself. With the advent of the Internet, I saw a way to supply not only the greater Detroit market, but the entire North American market."

"We stock every item listed on site, and we have overnight delivery to most areas, and that's what consumers want: prompt service and dependable products. That's what we're all about." John, who is Certified CWS-5 (highest level) with the Water Quality Association, is also the author of several technical articles in the Water Purification Field. He has also been the Speaker and Emcee at more than a dozen Water Purification Products seminars at Kidney Dialysis lectures for hospitals, medical labs and schools across the Midwest. He is often consulted by the medical trade for equipment needs and maintenance.

In addition to his CWS-5 Certification, John has also successfully completed training courses on specific brands, including: Osmonics, Autotrol, Fleck, Eco-Water, Activated Carbon and Resin, in addition to the full household and commercial line of Aqua Pure products. Aqua Pure Water Conditioning is John's second such business. Prior to 1998, he was Vice President and Founder of Aquapure Technologies, Inc. Which is a commercial-based business that he operated for 16 years and grew to a staff of 25 before it was dissolved and Water Softeners & Filters emerged.